| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Julie Smith, brand manager for dog food manufacturer Pedigree, has to determine how best to jump-start growth in the slumping business. The (A) case centers on the debate over which type of strategy to pursue, brand building versus in-store activity, while the (B) case focuses on the concept of cause marketing as a growth strategy |
| Notes |
Originally published: Calkins, T., & Deming, A. (2010). Pedigree growth strategy (B). 5-110-010(A). Evanston, IL: Kellogg School of Management, Northwestern University |
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Description based on XML content |
| Subject |
Pedigree Petfoods (Firm) -- Case studies.
|
|
Pet food industry -- United States -- Case studies.
|
|
Corporations -- United States -- Growth -- Case studies.
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| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Deming, Ann, author
|
| ISBN |
9781473992832 (ebook) |
|
