Limit search to available items
E-book
Author Sharma, Anita, author

Title Planet Abled : can it sustain its first-mover advantage and scale-up? / Anita Sharma (Department of Entrepreneurship, IIM Indore, Indore, India), Karminder Ghuman (Department of Management, Thapar Institute of Engineering and Technology, Patiala, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2021
©2021

Copies

Description 1 online resource (21 pages)
Series Emerald emerging markets case studies ; vol. 11, no. 2
Notes Learning outcomes: This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences between social and commercial enterprises; and recognize the challenges related to the paradox of the social mission and the financial/economic logic
Includes index
Case overview/synopsis Neha Arora demonstrated exceptional capabilities of defying the social stigma associated with People with Disabilities (PwDs) to establish Planet Abled, a first in the world venture to provide accessible leisure excursions to PwDs. This entrepreneurial initiative enabling group and solo travel for PwDs as inclusive tourism has created the possibility of social sustainability by bringing change in the lives of PwDs and their family members by ignoring either the insensitive or overprotective societal attitudes and lack of infrastructure concerning travel for PwDs. Its potential growth qualifies for scaling-up, but it can also attract the existing big travel solution providers to enter this domain. Considering these facts, Neha faces multiple dilemmas: How can she sustain and scale up the early momentum created by her enterprise? How can she resolve the challenges related to the paradox of the social mission and the financial/ economic logic while scaling-up Planet Abled? Complexity/Academic level This case study is suitable for both undergraduate or graduate-level programs in the area of entrepreneurship
Supplementary materials: Teaching Notes are available for educators only
Subject code: CSS 3: Entrepreneurship
Bibliography Includes bibliographical references
Notes Print version record
Subject Entrepreneurship -- Case studies
People with disabilities -- Services for -- Case studies
Tourism -- Case studies
Business & Economics -- Entrepreneurship.
Entrepreneurship.
Form Electronic book
Author Ghuman, Karminder, author