| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
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SAGE Research Methods. Cases
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| Summary |
Experimental research allows us to determine the effect that an independent (or manipulated) variable has on a dependent (or measured) variable. In the research described here, we manipulated the degree of control that a perceiver (someone who is forming an impression of a target) has over the type and/or amount of target information they are provided with to examine the impact of perceiver control on the impression formation process. Would two perceivers, each receiving the exact same information about a target, potentially form different impressions if one perceiver had actively chosen the information (active perceiver) and the other was just passively viewing it (passive perceiver)? This case study provides a behind-the-scenes look at the initial experiment we conducted to answer this question, using Facebook profiles as our target stimuli. I also briefly describe the two follow-up studies we conducted to better understand why active and passive perceivers differed along certain aspects of their impressions. I reflect on the strengths and weaknesses of each experiment, as well as on the pros and cons of using ecologically valid stimuli, such as Facebook profiles. I end with a brief discussion on the importance of replication and the benefits of establishing a programmatic line of research |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Control (Psychology)
|
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First impression (Psychology)
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Information behavior.
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Perception -- Case studies.
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| Genre/Form |
Case studies.
|
|
Case studies.
|
| Form |
Electronic book
|
| ISBN |
1526449196 |
|
9781526449191 (ebook) |
|
