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Subjects (1-10 of 10)
Performing arts -- Marketing.
1
Book
2007

Arts marketing insights : the dynamics of building and retaining performing arts audiences


Bernstein, Joanne Scheff, 1945-
San Francisco : Jossey-Bass, 2007

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Location Call no. Vol. Availability
 MELB  791.0698 Ber/Ami  AVAILABLE
2
E-book
2007

Arts marketing insights : the dynamics of building and retaining performing arts audiences


Bernstein, Joanne Scheff, 1945-
San Francisco : Jossey-Bass, 2007

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3
Book
1997

Arts marketing : the pocket guide


Dickman, Sharron
Kew, Vic. : Centre for Professional Development, 1997

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Location Call no. Vol. Availability
 MELB  700.688 Dic/Amt  AVAILABLE
 WATERFT ART&ARCH  700.688 Dic/Amt  AVAILABLE
 MELB  700.688 Dic/Amt  AVAILABLE
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4
Book
2019

Entertainment science : data analytics and practical theory for movies, games, books, and music


Hennig-Thurau, Thorsten, 1967- author
Cham, Switzerland : Springer, [2019]

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 MELB  658.8001 Thu/Esd  AVAILABLE
5
Book
1999

Franchising the arts


Maslanik, Wendy Anne


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 MELB  700.681 Mas/Fta  AVAILABLE
6
Book
1997

Marketing strategies for arts organisations


Steidl, Peter E.
Redfern, N.S.W. : Australia Council for the Arts, [1997]

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 MELB  700.68 Ste/Msf  AVAILABLE
 MELB  700.68 Ste/Msf  AVAILABLE
 MELB  700.68 Ste/Msf  AVAILABLE
7
E-book
2016

Marketing strategy for the creative and cultural industries


Kolb, Bonita M., author.
London : Routledge, 2016

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8
Book
2014

Standing room only : marketing insights for engaging performing arts audiences


Bernstein, Joanne Scheff, 1945-
New York, NY : Palgrave Macmillan, 2014

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 MELB  791.0698 Ber/Sro  DUE 19-03-20
9
E-book
2014

Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences


Bernstein, Joanne Scheff, 1945-
New York : Palgrave Macmillan, 2014

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10
Book
1997

Standing room only : strategies for marketing the performing arts


Kotler, Philip.
Boston, Mass. : Harvard Business School Press, [1997]

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Location Call no. Vol. Availability
 MELB  791.0698 Kot/Sro  AVAILABLE
 W'PONDS  791.0698 Kot/Sro  AVAILABLE
 MELB  791.0698 Kot/Sro  AVAILABLE
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