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Author
Hennig-Thurau, Thorsten, 1967- author
Title
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
Published
Cham, Switzerland : Springer, [2019]
Copies
Location
Call no.
Vol.
Availability
MELB
658.8001 Thu/Esd
AVAILABLE
Description
xxiv, 865 pages ; 25 cm
Bibliography
Includes bibliographical references and indexes
Subject
Marketing -- Management.
Performing arts -- Marketing.
Amusements -- Marketing.
Mass media -- Marketing.
Author
Houston, Mark B., author
ISBN
9783319892900 (hardcover)
3319892908 (hardcover)
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