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Title Multimodal argumentation and rhetoric in media genres / edited by Assimakis Tseronis, Charles Forceville
Published Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]
Online access available from:
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Description 1 online resource (ix, 301 pages)
Series Argumentation in context (AIC), 1877-6884 ; volume 14
Argumentation in context ; v. 14. 1877-6884
Contents Introduction -- Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville -- Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque -- The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen -- Editorial cartoons and art: arguing with Pinocchio / Leo Groarke -- Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove -- Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord -- The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville -- Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli -- Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen -- Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Jérôme Jacquin -- The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi
Bibliography Includes bibliographical references and indexes
Notes Online resource; title from digital title page (viewed on July 26, 2018)
Subject Persuasion (Rhetoric) in mass media
Mass media and language.
PSYCHOLOGY -- Social Psychology.
Rhetoric -- Social aspects.
Form Electronic book
Author Forceville, Ch. (Charles), editor
Tseronis, Assimakis, editor
LC no. 2018019927
ISBN 9027264694 (electronic book)
9789027264695 (electronic book)
(hardcover ; alkaline paper)
(hardcover ; alkaline paper)