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Book Cover
E-book
Author Erdman, Michael, author

Title The Coca-Cola Company : allegations of pesticides in soft drinks in India / Michael Erdman, Sean Kelly, Eddie Lerum, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This paper highlights the history of the development of the carbonated beverage industry in India by the Coca-Cola Corporation and recent allegations made by the non-governmental organization, Center for Science and Environment, of pesticides found in Coca-Colas soft drinks. The purpose of this paper is to encourage discussion on how the key players in this event used communication and the media to further their interests on the local and international levels and what Coca-Cola should do to elevate the situation now and in the future
Notes Originally published: Erdman, M., Kelly, S., Lerum, E., & ORourke, J. S. (2006). The Coca-Cola Company: Allegations of pesticides in soft drinks in India. 06-21. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Coca-Cola Company.
Carbonated beverage industry -- India.
Pesticide residues in food -- India.
Carbonated beverage industry -- Safety measures.
Form Electronic book
Author Kelly, Sean, author
Lerum, Eddie, author
O'Rourke, James S., 1946- author
ISBN 9781526405951 (ebook)