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Book Cover
E-book

Title Marketing to pharmacists understanding their role and influence / Benjamin F. Banahan III, editor
Published New York : Pharmaceutical Products Press, ©1998

Copies

Description 1 online resource
Series Journal of pharmaceutical marketing practice, 1092-6801 ; v. 1, no. 2 (#2)
Journal of pharmaceutical marketing practice ; v. 1, no. 2 (#2)
Contents Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- A History Lesson: Can You Dispense with Pharmacists? -- Community Pharmacists' Influence on Prescription Drug Choices -- Leveraging Community Pharmacy to Improve Patient Compliance -- Pharmacists and Disease Management -- Pharmacists and Quality of Life Assessment -- Trends in Patient Counseling and Education -- Current Perspectives: Establishing Relationships with Pharmacists -- Index
Subject Pharmacists.
Pharmacy -- Practice
Marketing research.
Pharmaceutical industry.
Pharmaceutical services.
Community Pharmacy Services
Marketing of Health Services
Pharmaceutical Services
Pharmacists
Drug Industry
pharmacists.
Pharmaceutical services
Marketing research
Pharmaceutical industry
Pharmacists
Pharmacy -- Practice
Form Electronic book
Author Banahan, Benjamin Franklin, 1952-
ISBN 9781000156690
1000156699