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Book Cover
E-book
Author Zuckerman, David S

Title Pharmaceutical Metrics : Measuring and Improving R & D Performance
Published Abingdon, Oxon : Taylor and Francis, 2006

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Description 1 online resource (148 pages)
Contents Cover; Half Title; Dedication; Title Page; Copyright Page; Table of Contents; List of Figures; List of Abbreviations; Preface; Acknowledgements; Chapter 1: The Case for Metrics; Three Principles of Measurement; Example Companies; Chapter 2: Selecting a Metrics System; Identifying Metrics System Goals; Gaining Commitment to Your Metrics System; Gaining Management Support; The Metrics System Questionnaire; Three Classes of Metrics Systems; Case Studies; Summary; Chapter 3: Creating the Foundation Using Strategy Maps; Linking Actions to Goals; Strategy Mapping; Case Studies; Summary
Chapter 4: Developing Performance MetricsGoals of Performance Metrics; Types of Performance Metrics; Choosing the Right Metrics; How Many Metrics?; Defining Your Metrics; Metrics -- Usual and Unusual; Case Studies: Metrics for Example Companies; Summary; Chapter 5: Rounding Out Your R & D Scorecard: Developing Financial, Customer and Organizational Growth Metrics; Key Metrics Categories; Developing Financial Metrics; Developing Customer Metrics; Developing Organizational Growth Metrics; Case Studies; Summary; Chapter 6: Metrics Tips and Tricks; Summary; Chapter 7: Displaying Your Metrics
The Ideal Display SystemTypes of Display Systems; Summary; Chapter 8: Closing the Strategy Loop; Deploying Metrics Throughout the Organization; Using Metrics to Improve Performance; Summary; Index; About the Author
Notes Print version record
Subject Pharmaceutical industry -- Research -- Statistical methods
Pharmaceutical industry -- Marketing -- Research -- Statistical methods
Drugs -- Marketing -- Research -- Statistical methods
Drug Industry -- organization & administration
Biomedical Research -- economics
Models, Statistical
Research Design
Form Electronic book
ISBN 9781351911542
1351911546