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Book Cover
Author Doutta, Gouttam, author

Title MyPage Pharmacia, India / Gouttam Doutta, Sirsij Peshin
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Pharmacia India was a new player in Indias pharmaceuticals industry. During the 2-3 years that had elapsed since its arrival, the company had sensed that something was seriously wrong deep inside its business process. The sales target was not being achieved and this was adversely affecting the credibility of the company and motivation level of the salespersons. They needed to take a fresh look at how Pharmacia was doing its business
Notes Originally published: Doutta, G., & Peshin, S. (2014). MyPage Pharmacia, India. CISG0120. Ahmedabad: Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Pharmacia India
Pharmaceutical industry -- India -- Management.
Selling -- Drugs -- India.
Industrial efficiency -- India.
Form Electronic book
Author Peshin, Sirsij, author
ISBN 9781473994041 (ebook)