| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
This case involves comments made by Under Armour's CEO, Kevin Plank, shortly after Donald Trump became President of the United States. Plank's comments were supportive of the President. A social media firestorm ensued and many of Under Armour's highly-compensated endorsers made statements that seemingly distanced themselves from Under Armour. In the days following Plank's comment regarding President Trump and the resulting backlash, Under Armour had to decide how to respond and what it should do |
| Notes |
Originally Published InJackson, M., Kennedy, D., & O'Rourke, J. S. (2018). Under Armour and the election of 2016: The intersection of politics and business. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame |
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Description based on XML content |
| Subject |
Plank, Kevin
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Trump, Donald, 1946-
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| SUBJECT |
Trump, Donald, 1946- fast |
| Subject |
Public relations -- United States -- Case studies
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Political culture -- United States -- Case studies
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Political culture
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Public relations
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United States
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Kennedy, David, author
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O'Rourke, James S., author
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| ISBN |
9781526489975 |
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152648997X |
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