Cover; Analytic Activism; Copyright; Dedication; Contents; List of Figures and Tables; Preface; 1. Will the Revolution Be A/B-Tested?; 2. Understanding Analytics, Algorithms, and Big Data; 3. The Organizational Logic of Petition Platforms; 4. Analytic Audiences; 5. Boundary Conditions: The Analytics Floor and the Analytics Frontier; 6. What Is Left Undone; Bibliography; Index
Summary
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of ""analytic activism, "" including both its strengths and its limitations
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from digital title page (viewed on November 21, 2016)
