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Book Cover
Author Carvalho, Edzia, author

Title The grounded theory method, popular perceptions of party leaders : popular perceptions of party leaders during the 2010 British General Election / Edzia Carvalho & Kristi Winters
Published [Los Angeles, California] : SAGE, 2014
Online access available from:
Sage Research Methods Cases    View Resource Record  


Description 1 online resource
Series SAGE research methods. Cases
SAGE research methods. Cases
Summary The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, the authors collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain
Bibliography Includes bibliographical references
Notes Online resource; title from home page (viewed on November 18, 2015)
Subject Focus groups -- Case studies.
Political parties -- Great Britain -- Public opinion -- Research -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
Author Winters, Kristi, author
ISBN 1473946999 (ebook)
9781473946996 (ebook)