Title Capitalizing on Hip Hop in sport (a 2007 strategy) / André Richelieu

Published London : Henry Stewart Talks, 2016

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study reviews how marketing to "Hip Hop" identifiers and "regular" sports fans was handled without alienating either Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Creating and managing sport teams' brands / by André Richelieu Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Branding (Marketing) -- Case studies Hip-hop -- Social aspects Popular culture -- Marketing -- Case studies Sports -- Marketing -- Case studies Form Streaming video

Other Titles Creating and managing sport teams' brands

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