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Book Cover
E-book
Author Vučetić, Radina, author

Title Coca-cola socialism : Americanization of Yugoslav culture in the sixties / Radina Vučetić ; translated by John K. Cox
Published Budapest ; New York, NY : Central European University Press, 2018
©2018

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Description 1 online resource (x, 334 pages)
Contents Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life in the American style -- Conclusion. The American dream the Yugoslav way?
Summary This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argu
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on August 24, 2018)
Subject Popular culture -- Yugoslavia
Popular culture -- United States.
Nineteen sixties.
Socialism and culture -- Yugoslavia
Communism and culture -- Yugoslavia
Popular culture and globalization -- 20th century
1900 - 1999.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Anthropology -- Cultural.
SOCIAL SCIENCE -- Popular Culture.
HISTORY -- Modern -- 20th century.
Civilization
Communism and culture
International relations
Nineteen sixties
Popular culture
Popular culture and globalization
Socialism and culture
SUBJECT Yugoslavia -- Civilization
Yugoslavia -- Relations -- United States
United States -- Relations -- Yugoslavia
Subject United States
Yugoslavia
Form Electronic book
Author Cox, John K., 1964- translator.
LC no. 2017057785
ISBN 9789633862018
9633862019
Other Titles Koka-kola socijalizam. English