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Author Martens, Marianne, author

Title The forever fandom of Harry Potter : balancing fan agency and corporate control / Marianne Martens
Published Cambridge : Cambridge University Press, [2019]
©2019

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Description 1 online resource (111 pages)
Series Cambridge elements. Elements in publishing and book culture, 2514-8524
Cambridge elements. Elements in publishing and book culture, 2514-8524
Contents Cover; Title page; Copyright page; The Forever Fandom of Harry Potter; Contents; Introduction; 1 Context: the Harry Potter Landscape; Popular Culture; Fandom and Ownership; Fans for a Day versus Fans Every Day; The Harry Potter Field; Fan Community and the Public Sphere; Sentiments; Why do Fans Participate?; Identity, Community, and the Harry Potter Generation; Who Owns Harry, Anyway? Resisting the Updates; From Canon to Fanon; Complicating the Fanon; Meta-fandom; Literary Celebrity, Branded Author; Religion; From Heteronomous-Autonomous to Autonomous-Heteronomous
2 Fans' Shaping of Participation: From Fan Sites to PottermoreFan Resistance; Why do Fans Write Fan Fiction?; MuggleNet; The Leaky Cauldron; Pottermore; Wrath of the Fans; 3 Potterfests; Literary Festivals: from Live to Digital and Back; Kent's Potterfest; Conflict with Warner Bros.; Analysis of Social Media Comments; Travel and Crowds; Copyright and Legal Issues; Activities for Adults; Love for the Event; Harry Potter Festival Odense, Denmark; Commodified Participation (Platform 9¾): Warner Bros. Studio Tour London; 4 Fans' Active Volunteering: the Harry Potter Alliance
Organization and ActivityLocal HPA Chapter: Lumos Flashes, Kent State University; Expansion and potential; Conclusion; Bibliography; Acknowledgments
Summary Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control
Notes Title from publisher's bibliographic system (viewed on 28 Jun 2019)
Bibliography Includes bibliographical references (pages 96-111)
Subject Rowling, J. K. Harry Potter series.
Rowling, J. K. -- Criticism and interpretation
SUBJECT Rowling, J. K. fast
Harry Potter series (Rowling, J. K.) fast
Subject Fans (Persons)
Popular literature -- Publishing
Literature publishing.
Authors and readers.
Authors and readers
Fans (Persons)
Literature publishing
Popular literature -- Publishing
Genre/Form Criticism, interpretation, etc.
Form Electronic book
ISBN 9781108599092
1108599095