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Title Cultural keywords in discourse / edited by Carsten Levisen and Sophia Waters
Published Amsterdam : John Benjamins Publishing Company, [2017]
Online access available from:
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Description 1 online resource (vi, 249 pages)
Series Pragmatics & beyond, new series (P & BNS), 0922-842X ; 277
Pragmatics & beyond ; volume 277
Contents How words do things with people / Carsten Levisen and Sophia Waters -- Nice as a cultural keyword: the semantics behind Australian discourses of sociality / Sophia Waters -- Bogan as a keyword of contemporary Australia: sociality and national discourse in Australian English -- Social keywords in postcolonial Melanesian discourse: Kastom 'traditional culture' and tumbuna 'ancestors' / Carsten Levisen and Carol Priestley -- Talking about Livet 'life' in Golden Age Danish: semantics, discourse and cultural models / Magnus Hamann and Carsten Levisen -- Visuality, identity and emotion: Rosa mexicano as a Mexican Spanish keyword / Karime Aragón -- Subúrbio and suburbanos: two cultural keywords in Brazilian discourse / Ana Paulla Braga Mattos -- Cantonese 'mong4': a cultural keyword of 'busy' Hong Kong / Helen Hue Lam Leung -- Kawaii discourse: the semantics of a Japanese cultural keyword and its social elaboration / Yuko Asano-Cavanagh -- An invitation to keyword studies: guidance for future research / Carsten Levisen and Sophia Waters
Summary Cultural keywords are words around which whole discourses are organised. They are culturally revealing, difficult to translate and semantically diverse. They capture how speakers have paid attention to the worlds they live in and embody socially recognised ways of thinking and feeling. The book contributes to a global turn in cultural keyword studies by exploring keywords from discourse communities in Australia, Brazil, Hong Kong, Japan, Melanesia, Mexico and Scandinavia. Providing new case studies, the volume showcases the diversity of ways in which cultural logics form and shape discourse.00The Natural Semantic Metalanguage (NSM) approach is used as a unifying framework for the studies. This approach offers an attractive methodology for doing explorative discourse analysis on emic and culturally-sensitive grounds. 'Cultural Keywords in Discourse' will be of interest to researchers and students of semantics, pragmatics, cultural discourse studies, linguistic ethnography and intercultural communication
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Pragmatics -- Study and teaching.
Pragmatics -- Terminology.
Form Electronic book
Author Levisen, Carsten, editor
Waters, Sophia, editor
LC no. 2017041069
ISBN 902726547X (electronic bk.)
9789027265470 (electronic bk.)
(hardcover) (acid-free paper)