Cover; Contents; Prologue; 1 CAMPAIGN JUGGLING; 2 PLANNING FOR CHAOS; 3 CHALLENGERS: THE SEARCH FOR AN EXPERIENCED VIRGIN; 4 THE CHALLENGER WHO COULDN'T LOSE: HILLARY CLINTON IN 2008; 5 INCUMBENTS: REGICIDE OR MORE OF THE SAME; 6 THE UNBEATABLE INCUMBENT: GEORGE BUSH IN 1992; 7 SUCCESSORS: LAPDOGS OR LEADERS; 8 THE SUCCESSOR WITH PEACE AND PROSPERITY: AL GORE IN 2000; 9 TEAMS THAT WORK; 10 IS THIS ANY WAY TO PICK A PRESIDENT?; Acknowledgments; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
Summary
There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Guliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them. While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experie
