Title Going local : presidential leadership in the post-broadcast age / Jeffrey E. Cohen

Published Cambridge ; New York : Cambridge University Press, 2010

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Description 1 online resource (x, 246 pages) : illustrations Contents Introduction -- 1. Context and Presidential Leadership Styles -- 2. Increasing Presidential Attention to Narrow Groups -- 3. Presidents and the Local News Media -- 4. A Theory of Presidential News Management and Local News Coverage -- 5. The Quantity of Local Newspaper Coverage of the President -- 6. Trends in Local Newspaper Coverage of the Presidency, 1990-2007 -- 7. On the Tone of Local Presidential News -- 8. Local Presidential News Coverage and Public Attitudes toward the President -- 9. Conclusions : Presidential Leadership in the Post-Broadcast Age -- Bibliography -- Index Summary Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership Bibliography Includes bibliographical references (pages 223-239) and index Notes English SUBJECT USA Präsident gnd Subject Communication in politics -- United States Political leadership -- United States Presidents -- Press coverage -- United States Press and politics -- United States POLITICAL SCIENCE -- Political Process -- Leadership. Communication in politics Political leadership Presidents -- Press coverage Press and politics Regierungsstil Politische Kommunikation Politische Berichterstattung Lokalzeitung Presidenten. Politieke leiding. Sociale netwerken. Web 2.0. United States Form Electronic book ISBN 9780511658587 0511658583 0521193710 9780521193719 0521141435 9780521141437 9780511807718 0511807716 1107204542 9781107204546 1282466801 9781282466807 9786612466809 6612466804 0511658036 9780511658037 0511656726 9780511656729 0511655878 9780511655876 0511657277 9780511657276

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