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Author Farnsworth, Stephen J., 1961- author.

Title Presidential communication and character : White House news management from Clinton and cable to Twitter and Trump / Stephen J. Farnsworth
Published New York, NY : Routledge, 2018
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Description 1 online resource
Contents Presidents struggle to shape the news -- The cable news presidency of Bill Clinton -- The Fox News presidency of George W. Bush -- The social media presidency of Barack Obama -- The Twitter presidency of Donald Trump -- Successes and failures in presidential communication
Summary "This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media's amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Character -- Political aspects -- United States
Communication in politics -- United States.
Mass media -- Political aspects -- United States.
Presidents -- Press coverage -- United States
Press and politics -- United States.
Social media -- Political aspects -- United States
Communication in politics.
HISTORY -- United States -- State & Local -- General.
Mass media -- Political aspects.
Politics and government.
Presidents -- Press coverage.
Press and politics.
Social media -- Political aspects.
United States -- Politics and government -- 1989-
United States.
Genre/Form Electronic books
Form Electronic book
ISBN 1315447010
1315447029
1315447037
1315447045
9781315447018
9781315447025
9781315447032
9781315447049
9781315447049