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E-book
Author Kenski, Kate, author.

Title The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson
Published Oxford ; New York : Oxford University Press, 2010

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Description 1 online resource (viii, 378 pages) : illustrations, map
Series ACLS Humanities E-Book (Series)
Online access with JISC subscription agreement: ACLS Humanities E-Books
Contents The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages
Summary Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Obama, Barack.
SUBJECT Obama, Barack fast
Subject Presidents -- United States -- Election -- History -- Statistics
Mass media -- Political aspects -- United States
Public television -- United States
POLITICAL SCIENCE -- Political Process -- General.
POLITICAL SCIENCE -- Political Process -- Elections.
Mass media -- Political aspects
Presidents -- Election
Public television
United States
Genre/Form Electronic books
History
Statistics
Form Electronic book
Author Hardy, Bruce W., author.
Jamieson, Kathleen Hall, author.
LC no. 2009047182
ISBN 9780199750429
0199750424