Cover; Contents; Introduction; The National Annenberg Election Survey; 1. The Vice Presidential Campaign; 2. Campaign Management and Field Operations; 3. Campaign Organization and Strategy; 4. The Role of Polling; 5. Advertising; 6. The Campaign and the Press; 7. Political Party Panel; 8. Democratic/Liberal Panel; 9. Republican/Conservative Panel; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y
Summary
This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama
