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Book Cover
Author Denton, Peter, 1955- author

Title How to write and pitch your press release / Peter Denton
Published Frenchs Forest, N.S.W. : Prentice Hall, [2000]
Frenchs Forest, NSW : Prentice Hall, [2000]


Location Call no. Vol. Availability
Description xii, 76 pages : illustrations ; 24 cm
Contents 1. The news environment -- 2. News packaging -- 3. The target -- 4. The spin -- 5. Writing your release -- 6. Pictures -- 7. Pitching your release -- 8. Media contacts -- 9. News opportunities -- 10. Basic strategies
Summary A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way
Notes Includes index
Bibliography Bibliography: page 73
Subject Press releases -- Handbooks, manuals, etc.
Genre/Form Press releases.
LC no. 00002080
ISBN 0724805184 (paperback)
Other Titles How to write & pitch your press release