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Author Kendall, Kathleen E., 1937-

Title Communication in the presidential primaries : candidates and the media, 1912-2000 / Kathleen E. Kendall
Published Westport, Conn. : Praeger, [2000]
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Description 1 online resource (xiv, 257 pages)
Series Praeger series in political communication, 1062-5623
Praeger series in political communication. 1062-5623
Contents Preliminaries; Contents; Series Foreword; Acknowledgments; 1 Introduction: The Unique Rhetorical Situation of the Presidential Primary; 2 Primary Rules and Their Impact on Communication; 3 Speeches and Debates for Dozens and Millions; 4 Advertising in a Multi Candidate Field; 5 Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries 1912 1952; 6 Through Media Eyes in the Age of Television: News Media Shaping of the Primaries 1972 1992; 7 Communication Patterns in Presidential Primaries 1912 2000 Knowing the Rules of the Game; Selected Bibliography; Index
Summary A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning
Bibliography Includes bibliographical references (pages 225-243) and index
Subject Communication in politics -- United States -- History -- 20th century.
Mass media -- Political aspects -- United States -- History -- 20th century.
Presidents -- United States -- Election -- History -- 20th century.
Primaries -- United States -- History -- 20th century.
Rhetoric -- Political aspects -- United States -- History -- 20th century.
Genre/Form History.
Form Electronic book
ISBN 0313003238 (electronic bk.)
9780313003233 (electronic bk.)