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Book Cover
E-book
Author S., Jayakrishnan, author

Title Air India Express : the changing phase for a low-cost international carrier / Jayakrishnan S
Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Air India Express is an international budget airline owned by Air India, the flag carrier airline of India. The airline had tough times when they encountered last-minute delays, cancellations, pending refunds, and lack of service, all of which affected its reputation. The airline had a dramatic comeback in 2016 and made favourable inroads in consumer minds. With the Indian government set to privatize Air India, can Air India Express continue its growth and what are the chances for sustaining the growth? How Air India express can address the regional competition from low cost airlines such as Indigo and SpiceJet? Is the step taken to focus on regional routes a good move and how can it affect its international operations, crew, and ground staff at different airports?
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Air-India.
IndiGo (airline)
SpiceJet
SUBJECT Air-India fast
Subject Airlines -- Privatization -- India -- Case studies
Crisis management -- India -- Case studies
Competition -- India -- Case studies
Competition
Crisis management
India
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781526474629
152647462X