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Author Pepper, John, 1938-

Title What really matters : service, leadership, people, and values / John Pepper
Edition First Yale University Press edition
Published New Haven : Yale University Press, 2007
Online access available from:
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Description 1 online resource (xii, 305 pages) : illustrations
Contents Introduction: My early years in business -- Foundations for success. Creating leadership brands-and keeping them young ; Let the consumer decide ; Going for the big win -- Staying in the lead. The rewards of doing good ; The power of community -- How we live our lives. A passionate sense of ownership ; The benefits of diversity and the challenge of achieving it ; A personal model for living ; A family affair -- Conclusion: Enduring values in an age of innovation -- Appendix 1: Biographies of key leaders -- Appendix 2: Redesigning your organizational structure to achieve your purpose
Summary The fundamental question in business and in personal life is the same: what really matters? In this book, one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president, CEO, and chairman of Proctor & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In "What Really Matters", he suggests that a preparedness to alter perspective, rethink assumptions, or change course is central not only to understanding customer needs and keeping costs under control but also to developing talent, organizing global businesses, and supporting communities. While he discusses specific business tactics, he notes that they all centre on fundamental tenets: listen to and respect the customer, engender personal accountability and passionate ownership, encourage diversity, and create a vibrant, trusting institution that incorporates employees and their families. In his own years as an executive, Pepper has demonstrated that a profitable business can create and sustain a culture that shapes, and is shaped by, ethical behaviour. His profoundly important advice and counsel belong in the lexicon and practice of every leader
Notes "Material from this book was first published in an earlier edition by Procter & Gamble in 2005"--Title page verso
Perspectives from the president, CEO, and chairman of Procter & Gamble
Bibliography Includes bibliographical references (pages 283-288) and index
Notes Print version record
Subject Pepper, John, 1938-
Procter & Gamble Company -- History.
Organizational effectiveness.
Success in business.
Genre/Form History.
Autobiographies.
Form Electronic book
LC no. 2006037323
ISBN 0300131437 (electronic bk. ; Adobe Reader)
030013519X (electronic bk.)
1281734969
9780300131437 (electronic bk. ; Adobe Reader)
9780300135190 (electronic bk.)
9781281734969
(hardcover ; alk. paper)
(hardcover ; alk. paper)