2019

3D printing throws a wrench in the works for the Craftsman brand

Allen, Charlotte, active 2019, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2022

Apple drops the iPod : when is it time to retire a product?

Lawrence, Kelsey, author

London : SAGE Business Cases, 2022

 

2021

Berger Paints : managing product performance through co-creation

Sarkar, Sanmitra, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

 

2023

Bud's inclusive marketing backlash

Lawrence, Kelsey, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2016

Capitalism with a conscience : Whole Foods Market and the complications of caring

Schwenkbeck, Rahima, author

[London] : SAGE, 2016

 

2021

A case for change, market segmentation and brand management

Nalley, Michael, author

London : International CHRIE, 2021

 

2007

Dettol : marketing research for understanding consumer evaluations of brand extensions

Jaiswal, Anand Kumar, author

London : Indian Institute of Management, Ahmedabad, 2007

 

2023

Distribution strategy with product life cycle (PLC) moving to maturity stage from growth

Zaki, Shahid, (Institute of Business Administration Karachi, Pakistan)



 

2017

Energy Gel : a new product introduction (A)

Raviv, Artur, author

London : SAGE Publications Ltd, 2017

 

2002

Firms, markets, and economic change : a dynamic theory of business institutions

Langlois, Richard N



 

1995

Firms, markets, and economic change : a dynamic theory of business institutions

Langlois, Richard N



 

2019

Fitbit's dilemma : the average person uses a Fitbit for six months

Hoffman, Alan N., author

London : Rotterdam School of Management, Erasmus University, 2019

 

2018

Ford : how the model T revolutionised an industry

Baker, Michael J., 1935-



 

2020

Gaston Acurio : business model innovation and creation of a Peruvian gastronomic brand

Ontaneda, Elizabeth, author

Bingley, U.K. : Emerald Publishing Limited, 2020

 

2020

Gaston Acurio : innovación de modelo de negocio y creación de una marca gastronómica peruana

Ontaneda, Elizabeth, author

Bingley, U.K. : Emerald Publishing Limited, 2020

 

2011

HAIER : "Beat the Heat"

[Bingley] : Emerald Group Publishing Limited, 2011

 

2011

Halonix Limited : the product portfolio dilemma

Goyal, Sandeep

[Bingley] : Emerald Group Publishing Limited, 2011

 

2017

Hi5 : arise from the ashes?

Oelrich, Nikki, author

London : SAGE Publications Ltd, 2017

 

1998

Innovation in marketing

Oxford ; Boston : Butterworth-Heinemann, 1998

Request It 

2015

Innovative business solutions : extreme customization at affordable price

Kumar, Ashok, author

London : NeilsonJournals Publishing, 2015

 

2013

Launch of Roulette : a premium brandy in India by JDPL

Narayanamurthy, Gopalakrishnan

[Bingley] : Emerald Group Publishing Limited, [2013]