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Subjects (1-7 of 7)
Product placement in mass media.
1 2019 Analyzing the effectiveness of product placement in video games using an experimental design Martí Parreño, José, author London : SAGE Publications Ltd, 2019 Rating:
2 2009 Branded entertainment : product placement and brand strategy in the entertainment business Lehu, Jean-Marc. First paperback edition London ; Philadelphia, PA : Kogan Page, [2009] Rating:
3 2007 Branded entertainment : product placement & brand strategy in the entertainment business Lehu, Jean-Marc. London ; Philadelphia : Kogan Page, 2007 Rating: Electronic Resources
4 2022 The Faces and Stakes of Brand Insertion Wilmington, DE : Vernon Press, [2022] Rating: Electronic Resources
5 2004 Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics Rating: Electronic Resources
6 2013 How much do brands pay to be in movies? Rating: Electronic Resources More...
7 2020 Make Mine a Million (Movie 1959) Australia : 9Gem [broadcaster], 2020 November 09 at 15:40:00 Rating:
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Analyzing the effectiveness of product placement in video games using an experimental design