| Description |
297 pages : illustrations ; 24 cm |
| Series |
New horizons in environmental economics |
|
New horizons in environmental economics.
|
| Contents |
1. Out of the grey ... introduction -- 2. Environmentally differentiated duopoly -- 3. Emissions, market structure and dominance -- 4. Environmental product standards -- 5. Environmental labelling -- 6. Subsidising innovation in green product design -- 7. Environmental taxation -- 8. Summary and conclusions -- 9. Into the green ... an outlook |
| Summary |
"'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Green marketing.
|
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Product differentiation -- Mathematical models.
|
|
Production functions (Economic theory) -- Mathematical models.
|
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Consumers' preferences -- Mathematical models.
|
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Environmental policy -- Mathematical models.
|
| LC no. |
2005044031 |
| ISBN |
1845420128 |
|
