Title The Internet and competitive advantage in Australian professional sport organisations / Daniel Evans

Published [Place of publication not identified] : [publisher not identified], 2002

Copies

Location	Call no.	Vol.	Availability
MELB	338.47796044 Eva/Iat		AVAILABLE

Description xi, 245 leaves ; 30 cm Summary Investigates the use of the Internet for competitive advantage by Australian professional sport organisations. Despite compelling evidence of the potential of the Internet as a business tool, limited empirical research has been undertaken exploring how to maximise Internet opportunities. This research is a response to that gap Notes Submitted to the Bowater School of Management and Marketing of the Faculty of Business and Law, Deakin University Thesis (M. Comm.)--Deakin University, Victoria, 2002 Bibliography Bibliography: leaves 220-239 Subject Internet marketing. Sports administration -- Australia. Professional sports -- Australia -- Marketing. Professional sports -- Economic aspects -- Australia. Genre/Form Academic theses. Author Deakin University. Bowater School of Management and Marketing Deakin University. Faculty of Business and Law.

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