Cover -- CONTENTS -- ACKNOWLEDGMENTS -- ABBREVIATIONS -- INTRODUCTION -- 1 Polling Consumers: The Rise of Market Research Surveys -- 2 'Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- 3 Polling Citizens: Gallup in Canada -- 4 Mobilizing Popular Consent: The Surveyed Home Front -- 5 Pols and Polls -- CONCLUSION -- NOTES -- BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Summary
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties
