Limit search to available items
Book Cover
Book
Author Simmons, Robert E.

Title Communication campaign management : a systems approach / by Robert E. Simmons
Published New York : Longman, [1990]
©1990

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  659.068 Sim/Ccm  AVAILABLE
 W'PONDS  659.068 Sim/Ccm  AVAILABLE
 WATERFT BUSINESS  659.068 Sim/Ccm  AVAILABLE
 MELB  659.068 Sim/Ccm  AVAILABLE
Description xv, 237 pages : illustrations ; 24 cm
Analysis Public relations Management
Notes Bibliographies. - Includes index
Bibliography Includes bibliographical references and index
Subject Advertising campaigns.
Campaign management -- United States.
Communication in marketing.
Publicity -- Management.
Publicity -- United States -- Management.
LC no. 89036276
ISBN 0801304040