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Record 5 of 11
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Author
Bodian, Nat G., 1921-2010.
Title
Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian
Published
Philadelphia : ISI Press, [1984]
©1984
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
659.19686 Bod/Cha
AVAILABLE
Description
xx, 277 pages : illustrations ; 27 cm
Notes
Includes index
Bibliography
Bibliography: pages 226-227
Subject
Advertising copy -- Handbooks, manuals, etc.
Books -- Marketing -- Handbooks, manuals, etc.
Periodicals -- Marketing -- Handbooks, manuals, etc.
Publishers and publishing -- Handbooks, manuals, etc.
Scholarly periodicals -- Marketing -- Handbooks, manuals, etc.
Scholarly publishing -- Handbooks, manuals, etc.
Genre/Form
Handbooks and manuals.
LC no.
84015781
ISBN
0894950398 (paperback)
0894950401
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