The problem of publishing -- The digital context and challenge -- How content works -- The system of publishing -- Models -- Addressing problems, meeting challenges
Summary
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis while building a broader notion of what they are capable of. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London,?The Content Machine' offers a new understanding of media and literature, analysing their many connections to technology and history, and defiantly answers those who contend that publishing has no future
