Title Niyogi books : making a difference in the Indian book publishing industry / Trisha De Niyogi, (Department of Marketing, Symbiosis International University, Pune, India), Sushil S. Chaurasia, (Department of Marketing, Symbiosis International University, Pune, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2017 ♭2017

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (4 pages) : 23 illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 1 Summary Niyogi Books had positioned itself as an independent publishing house with a focus on the niche area of trade books. Due to the internet, digitalization and globalization the dynamics of the book publishing industry had changed considerably, and the company needed to think and reflect on its current position and future strategy. Niyogi Books had added new products and new markets along with other innovations to succeed in the business of publishing. But the way ahead for Niyogi Books was to innovate in light of fast-paced technological advancement. The company needed to balance the digitization of content as well as retailing with its existing print strategy. A related issue is the need to plan an innovative and cost-effective communication strategy to boost sales Notes The learning outcomes are as follows: analyze the business environment of the publishing industry, realize the need for a branding strategy for small business and apply communication strategies single/multi-channel setting, understand the need of an organization to purposefully adapt an organization's (self-) resource base (management capability to effectively coordinate and redeploy internal and external competences) and analyze the role of a growth strategy and how it can be used to devise a product/marketing strategy Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes Includes index Bibliography Includes index and bibliographical references Audience The course is well suited for MBA and Executive MBA class on Strategic Management, Marketing Strategy, Brand Management, Entrepreneurship, Innovation and Change in emerging economies. The case can also be taught to senior undergraduate students to explore the issues mentioned in the case as an integrative case for courses like Strategic Management and Marketing Strategy Subject Niyogi Books (Firm) Book industries and trade -- India -- Case studies Publishers and publishing -- India -- Case studies Booksellers and bookselling -- India -- Case studies Books -- India -- Marketing -- Case studies Strategic planning -- Case studies Business & Economics -- General. Publishing industry & book trade. Genre/Form Case studies. Form Electronic book Author Chaurasia, Sushil S., author

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