| Description |
1 online resource (xxvi, 242 pages) : illustrations |
| Contents |
Introduction : The late age of print : Bottom lines ; Edges ; Sites -- E-books and the digital future : A book by any other name ; shelf life ; Book sneaks ; Disappearing digits ; A different story to tell -- The big-box bookstore blues : Chain reactions? ; Thoroughly modern bookselling ; Things to do with big-box bookstores ; History's fold -- Bringing bookland online : "The tragedy of the book industry" ; Encoding/decoding: sort of ; A political economy of commodity codes ; The remarkable unremarkable -- Literature as life on Oprah's book club : O® ; "No dictionary required" ; "It's more about life" ; A million little corrections ; An intractable alchemy -- Harry Potter and the culture of the copy : Securing Harry Potter ; Pirating Potter ; He-who-must-be-named -- Conclusion : From consumerism to control : On the verge ; From heyday to history and beyond |
| Summary |
Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) |
| Notes |
Originally published: New York : Columbia University Press, ©2009. With new preface |
| Bibliography |
Includes bibliographical references (pages 191-229) and index |
| Notes |
Print version record |
| Subject |
Book industries and trade -- United States.
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Books and reading -- United States.
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Publishers and publishing -- United States
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Booksellers and bookselling -- United States
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Electronic publishing -- United States
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Internet bookstores -- United States
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SOCIAL SCIENCE -- Popular Culture.
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BUSINESS & ECONOMICS -- Commerce.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Sales & Selling -- General.
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Book industries and trade
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Books and reading
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Booksellers and bookselling
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Electronic publishing
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Internet bookstores
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Publishers and publishing
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United States
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| Form |
Electronic book
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| ISBN |
9780231519649 |
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0231519648 |
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