| Description |
ix, 385 pages : illustrations ; 24 cm |
| Contents |
1. Consumer book publishing -- 2. Book title output, categories, sales, returns, and the channels of distribution -- 3. The development of modern book publishing companies -- 4. Business operations -- 5. The editorial process -- 6. Editors, book acquisitions, and production -- 7. Marketing books -- 8. Consumer book purchasing trends -- 9. The first amendment, copyrights, and libel -- 10. Publishing confronts the twenty-first century |
| Summary |
"This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical data sets through 2002 and in many cases offering projections through 2007." "This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry."--BOOK JACKET |
| Notes |
Previous ed.: Boston : Allyn & Bacon, c1997 |
| Bibliography |
Includes bibliographical references (pages 306-334) and indexes |
| Subject |
Publishers and publishing -- United States.
|
| LC no. |
2003069607 |
| ISBN |
0805848525 |
|
0805848533 |
|
