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Author Roy, Subhadip

Title Punascha : marketing strategies of a Bengali publisher / Subhadip Roy and Sunny Bose
Published [Bingley] : Emerald Group Publishing Limited, 2011
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (18 pages) : color illustrations
Notes Published also as volume 1, numbers 4, 2011 of Emerald emerging markets case studies
Title from ebook title screen (viewed Jan 9, 2012)
File Type Text (Electronic book)
In Emerald Emerging Markets Case Studies
Subject Punascha
Marketing -- Case studies
Publishers and publishing -- India
Genre/Form Case studies.
Form Electronic book
Author Bose, Sunny