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Author Smith-Howard, Kendra.

Title Pure and modern milk : an environmental history since 1900 / Kendra Smith-Howard
Published Oxford : Oxford University Press, [2013]
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Description 1 online resource
Contents Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue
Summary Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Dairy products industry -- United States -- History.
Dairy products -- United States -- Marketing.
Dairy products -- United States.
Milk -- Quality -- United States -- History -- 20th century.
Genre/Form History.
Form Electronic book
ISBN 0199899134 (electronic bk.)
1299848354 (ebk)
9780199899135 (electronic bk.)
9781299848351 (ebk)