| Description |
xvi, 472 pages : illustrations ; 25 cm |
| Contents |
Part I: A Scientific Approach to Business Research -- 1. Introduction to business research -- 2. Scientific investigations and the research process -- Part II: Initial Stages and Design of a Research Project -- 3. Preliminary information gathering and problem definition -- 4. Framework development and research objectives -- 5. Research design and planning -- Part III: Qualitative Business Research -- 6. Qualitative data gathering -- 7. Qualitative data analysis and interpretation -- Part IV: Quantitative Business Research -- 8. Measurement of variables -- 9. Scaling, reliability and validity -- 10. Questionnaire design -- 11. Sampling design -- 12. Experimental designs -- 13. Quantiative data analysis and interpretation -- Part V: Research Reporting and Managerial Decision Making -- 14. Research reporting -- 15. Managerial decision making and evaluating research |
| Summary |
This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product |
| Analysis |
Data analysis |
|
Methodology |
|
Qualitative techniques |
|
Quantitative analysis |
|
Quantitative techniques |
| Notes |
Includes bibliographcal references ( pages 393-399) and index |
|
Previously published as: Research methods for business : a skill-building approach |
| Bibliography |
Bibliography |
| SUBJECT |
Qualitative research methods. http://id.loc.gov/authorities/names/n84726854
|
| Subject |
Business -- Research -- Methodology.
|
|
Management -- Research -- Methodology.
|
|
Quantitative management methods
|
| Author |
Delahaye, Brian L., 1946- author
|
|
Sekaran, Uma, author
|
|
Sekaran, Uma.
Research methods for business : a skill-building approach
|
| LC no. |
00002272 |
| ISBN |
0471341266 (paperback) |
|
