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Author Newman, Kathy M. (Kathy Michelle), 1966-

Title Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman
Published Berkeley : University of California Press, ©2004
Online access available from:
ACLS Humanities E-Book    View Resource Record  


Description 1 online resource (xiii, 237 pages)
Contents Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic
Summary Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M
Bibliography Includes bibliographical references (pages 193-227) and index
Notes Print version record
Subject Boycotts -- United States -- History.
Consumer behavior -- United States -- History.
Consumer protection -- United States -- History.
Radio advertising -- United States -- History.
Advertising as Topic -- history.
Radio -- history.
Form Electronic book
ISBN 0520223721 (cloth ;) (alk. paper)
0520235908 (paperback;) (alk. paper)
0520936752 (electronic bk.)
1417522771 (electronic bk.)
9780520223721 (cloth ;) (alk. paper)
9780520235908 (paperback;) (alk. paper)
9780520936751 (electronic bk.)
9781417522774 (electronic bk.)
(cloth ;) (alk. paper)
(paperback;) (alk. paper)