Title Beyond powerful radio : a communicator's guide to the Internet Age : news, talk, information & personality for broadcasting, podcasting, internet, radio / Valerie Geller ; edited by Turi Ryder

Edition 2nd ed Published Amsterdam ; Boston : Focal Press, 2011

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Description 1 online resource (xvi, [5], 512 pages) : illustrations Contents Pt. 1. Tools : creating content for any platform -- pt. 2. Storytelling & voice -- pt. 3. Creating powerful news -- pt. 4. Working across multi-platforms -- pt. 5. Marketing content -- pt. 6. Making money -- pt. 7. Understanding the audience -- pt. 8. Final notes Bibliography Includes bibliographical references (pages 483-487) and index Notes Print version record Subject Radio broadcasting. Radio broadcasters. Broadcast journalism. Webcasting. Internet radio broadcasting. Communication. Broadcast journalism Communication Internet radio broadcasting Radio broadcasters Radio broadcasting Webcasting radio (telecommunication system) Genre/Form dissertations. Academic theses Academic theses. Thèses et écrits académiques. Form Electronic book Author Ryder, Turi. LC no. 2011920373 ISBN 9780240522258 0240522257 9781136023941 1136023941 9781136023897 1136023895 9781136023934 1136023933 9781138127425 1138127426 9781283171335 1283171333

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