Limit search to available items
Book Cover
E-book
Author Razlogova, Elena, 1972-

Title The listener's voice : early radio and the American public / Elena Razlogova
Edition First edition
Published Philadelphia : University of Pennsylvania Press, [2011]
©2011
Online access available from:
JSTOR eBooks    View Resource Record  
ProQuest Ebook Central Subscription    View Resource Record  

Copies

Description 1 online resource (216 pages) : illustrations
Contents Preface: Moral economy of American broadcasting -- 1: At ringside -- 2: Jumping the waves -- 3: Voice of the listener -- 4: Listeners write the scripts -- 5: Measuring culture -- 6: Gang busters -- 7: Vox jox -- Epilogue -- List of abbreviations -- Notes -- Index -- Acknowledgments
Summary Overview: During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans-boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers-participated in the formation of American radio, its genres, and its operations. Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed. Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Radio audiences -- United States -- History.
Radio broadcasting -- Social aspects -- United States -- History.
Radio broadcasting -- United States -- History.
Genre/Form History.
Form Electronic book
LC no. 2011025166
ISBN 0812208498
081224320X (hardcover ; alk. paper)
1283898691 (MyiLibrary)
9780812208498
9780812243208 (hardcover ; alk. paper)
9781283898690 (MyiLibrary)