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Book Cover
Book
Author Flora, Stephen Ray, 1963-

Title The power of reinforcement / Stephen Ray Flora
Published Albany, N.Y. : State University of New York Press, [2004]
©2004

Copies

Location Call no. Vol. Availability
 W'BOOL  153.85 Flo/Por  AVAILABLE
Description xvii, 269 pages ; 23 cm
Series SUNY series, alternatives in psychology
SUNY series, alternatives in psychology.
Contents Pt. I. Myths and Misrepresentations of Reinforcement -- 1. Reinforcement as "Rat Psychology" -- 2. Insults and Mischievous Misrepresenations: M&Ms for the Retarded -- 3. Carrot-and-Stick Control, Bribery, and Value -- 4. The Myth that "Extrinsic Rewards Undermine Intrinsic Interest" -- 5. The Reality of Extrinsic Rewards and Intrinsic Motivation -- 6. Reinforcement Crushes Creativity -- 7. Reinforcement Creates Creativity -- 8. The Myth that Imitation and Instruction Following Invalidate Reinforcement Theory -- Pt. II. For Better or Worse. In Sickness and in Health: Reinforcement in Action -- 9. Reinforcement of Achievement and Underachievement -- 10. Reinforcement in Education -- 11. Reinforcement in Drug Use, Abuse, and Treatment -- 12. Reinforcement and Crime, Misconduct, and Correction -- 13. Reinforcement in the Cause, Course, and Correction of Depression, Chronic Pain, and Illness -- App. 1. The Selection of Behavior
Summary "According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertories in a positive way."--BOOK JACKET
Bibliography Includes bibliographical references (pages 225-244) and indexes
Subject Reinforcement (Psychology)
LC no. 2002045264
ISBN 0791459152 alkaline paper
0791459160 paperback alkaline paper