Title Applied ethnography in product design : IDEO

Published London, United Kingdom : SAGE Publications Ltd, 2017

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Description 1 online resource (1 video file (29 min., 38 sec.)) : sound, colour Summary Michael Chapman is the lead design researcher for IDEO, a consultancy that uses ethnographic research to inform designs in the private sector. He explains the benefits of basing design on ethnographic research, how IDEO conducts research, and the overall IDEO process Performer Presenter, Michael Chapman Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on October 17, 2016) Subject Product design. Ethnology -- Research Research -- Methodology. Ethnology -- Research. Product design. Research -- Methodology. Genre/Form Internet videos. Nonfiction television programs. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction. Form Streaming video Author Chapman, Michael (Design researcher for IDEO) on-screen presenter ISBN 9781473993303 147399330X

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