| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The proliferation and popularity of Social Networking Sites (SNSs) has changed the way companies communicate with their customers and promote their businesses. However, many companies, especially small businesses, find managing their SNSs to be challenging due to a lack of time and poor managerial skills. This case study illustrates problems faced by an independently owned and operated restaurant with regard to managing its SNSs. Specifically, it addresses the issues from the perspectives of the manager, the front-of-the-house employees, and the back-of-the-house employees. It also generates discussion on who should manage a business's SNSs, and how to manage them effectively |
| Notes |
Originally Published InChoi, E., & Soifer, I. (2018). Is social media marketing a necessary evil?. Journal of Hospitality & Tourism Cases, 7(2), 9-16 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Social media -- Case studies
|
|
Restaurants -- Internet marketing -- Case studies
|
|
Social media
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Soifer, Inna, author
|
| ISBN |
9781529718256 |
|
1529718252 |
|
