| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
We are presented with the example of a fictional fast-food restaurant in London that receives bad reviews, yet, it's still busy with loyal diners who are willing to spend their birthdays there and be entertained by flamboyant, young waiters and a 1960s style jukebox |
| Notes |
Originally Published in: Masterson, R., & Pickton, D. (2014). Rock Planet. In Marketing: An introduction (third ed., pages 314-315). London: SAGE Publications Ltd. Print. ISBN: 9781446266472 |
|
Online resource; title from home page (viewed on April 19, 2016) |
| Subject |
Restaurants -- Marketing -- Case studies
|
|
Restaurants -- Marketing
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
9781473938199 |
|
1473938198 |
|
