| Description |
1 online resource (3 volumes) : illustrations |
| Contents |
Vol. 1. SIGNIFICANCE OF RETAILING -- CHAIN STORES -- HISTORICAL BACKDROP -- LOGISTICS OF RETAILING -- DEVELOPING PRODUCTS -- GOODS DISTRIBUTION -- RETAIL METHODS -- Vol. 2. RETAILING AND WHOLESALING -- SUPPLY NETWORK -- Vol. 3. THE FORECASTING; DETERMINATION OF PRICE -- STOCK ASSORTMENTS -- CONTROLLING STOCKS -- THE PROFIT -- SYSTEM OF BOOK-KEEPING -- MARGIN PERCENTAGES -- MOVEMENT OF MERCHANDISE -- STRATEGY OF MARKETING -- POWER OF CONSUMER |
| Summary |
Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the natioǹs largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Chain stores -- Management -- Encyclopedias
|
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Franchises (Retail trade) -- Management -- Encyclopedias
|
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Retail trade -- Management -- Encyclopedias
|
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Chain stores -- Management
|
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Franchises (Retail trade) -- Management
|
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Retail trade -- Management
|
| Genre/Form |
Encyclopedias
|
| Form |
Electronic book
|
| Author |
Ahmad, Shehzad
|
| ISBN |
9789350439371 |
|
9350439379 |
|
128284878X |
|
9781282848788 |
|
