Description |
Online resource |
Notes |
Some issues also have distinctive title themes |
|
"Academics and professionals active in research in marketing, and those interested in strategic marketing, corporate planning, portfolio analysis, marketing research, and strategic management." |
|
Mode of access: World Wide Web |
Issuing Body |
"Official journal of the European Marketing Academy." |
Notes |
Description based on: Vol. 12, issue 1 (May 1995); title from contents screen (ScienceDirect, viewed Jan. 22, 2004) |
|
Latest issue consulted: Vol. 20, issue 4 (Dec. 2003), viewed Jan. 22, 2004 |
Subject |
Marketing research -- Periodicals
|
|
Marketing -- Management -- Research -- Periodicals
|
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Merchandising -- Research -- Periodicals
|
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Retail trade -- Research -- Periodicals
|
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Sales management -- Research -- Periodicals
|
Form |
Electronic journal
|
Author |
European Marketing Academy
|
LC no. |
2004233065 |
ISSN |
1873-8001 |
|
0167-8116 |
|