Title Consumer aesthetic experience in a retail context : pure, popular, modern, and postmodern aesthetic experiences / Krittinee Nuttavuthisit

Published Saarbrucken, Germany : VDM Verlag Dr. Muller, 2010

Copies

Location	Call no.	Vol.	Availability
MELB	658.87 Nut/Cae		AVAILABLE

Description vi, 108 pages : illustrations ; 23 cm Summary "This book suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing" Bibliography Includes bibliographical references Subject Marketing. Retail trade -- Aesthetics. Consumer behavior -- Research. Sales promotion. Aesthetics. ISBN 3639221680 9783639221688

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